# Growing Fast: What We Can Learn From a Super-Successful Financial App

How does a company go from zero to $350 million in revenue with 27,000 customers in just a few years? Our community recently talked about a fintech company that hit $100M in annual revenue in just 30 months,which is crazy fast growth.

Here's what made them successful:

## Go All-In When Something Works

Most companies find a marketing channel that works and slowly increase spending. But this company did something different. When they found a channel that worked, they maxed it out immediately.

Why? Because most marketing channels eventually hit a ceiling. By going all-in quickly, you get the most value before results start to flatten out.

## Find Marketing Opportunities Others Miss

They found marketing advantages in two main ways:

1. **Try new platforms before everyone else** - Early users of platforms like TikTok got amazing results before competition increased.
    
2. **Try things others think won't work** - Surprisingly, old-school direct mail became one of their best channels, precisely because digital companies had abandoned it.
    

## Learn From Everywhere

Their approach to finding what works included:

* Reading marketing books and case studies
    
* Talking to other growth professionals
    
* Looking at completely different industries for fresh ideas
    

This helped them spot opportunities others missed.

## Mix Safe Bets With Big Swings

They didn't just rely on one approach. They ran both:

* Safe experiments that reliably improved results by 2-5%
    
* Bold experiments that might fail but could deliver huge wins
    

For startups, the lesson is clear: when something works, consider going "all in" rather than tiptoeing forward. And don't be afraid to try marketing approaches that seem old-fashioned or unconventional.

As one community member said, "Sometimes the best new strategy is something everyone else has forgotten about."